Connecting companies with decision-makers across the GCC
b2b Connect is the MENAT region’s premier partner for market entry, expansion and customer engagement. We connect businesses with their target markets through industry events, curated meetings, trade missions, business intelligence and digital marketing solutions - helping companies launch, position and grow effectively.
We focus on lead generation and deal-making, prioritising relevance and results over reach alone. Our approach goes beyond connections. Backed by a combined 70+ years of regional media and programming expertise, we create powerful experiences that engage decision-makers and unlock new market opportunities.
Enter new markets
Introduce your products and services to a captive audience of buyers in a new country or sector
Grow market share
Enhance your brand visibility and positioning in existing markets for competitive edge
Win new business
We prequalify promising leads for your business and facilitate 1:1 introductory meetings
Position your brand
Become a thought-leader and industry front-runner through various engaging formats
Customised Events
b2b Connect designs and delivers high-impact, customised events that accelerate market engagement, strengthen influence and deliver impact. Each experience is tailored to your audience -from roundtables and workshops to live demos and curated networking.
Flagship Industry Conferences
We produce must‑attend events that accelerate innovation, inspire communities, and forge meaningful business connections. Our technology and sustainability focused conferences in the GCC offer companies the opportunity to engage as sponsors, exhibitors, or delegates.
1-to-1 Meetings & Trade Missions
We facilitate market entry or expansion through impactful trade delegations and b2b meetings across the GCC. We align with your objectives to connect you with buyers from your target organisations, and ensure that your meetings are productive.
1-to-1 Meetings & Trade Missions
We facilitate market entry or expansion through impactful trade delegations and b2b meetings across the GCC. We align with your objectives to connect you with buyers from your target organisations, and ensure that your meetings are productive.
Marketing Solutions
We provide lead-generation-focused digital marketing solutions targeted at select industries and decision-makers. Campaigns may include emails, social media advertising, Google Display Network and keywords, research reports, videos, webinars and podcasts.
Conference success stories
Construction Technology ConFex UAE and Saudi Arabia
CTF Awards
World Future Energy Summit
COP28
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Trade Missions & B2B Meetings
b2b Connect specialises in creating impactful trade delegations and business-to-business meetings across the GCC, connecting you with key industry buyers. We align with your objectives to curate a targeted list of companies and connect you with buyers from your target organisations
Strategic Meetings
We organise targeted meetings with key industry players, aligning with your company wish list
Expanded Connections
We enhance your wish list by securing meetings with additional companies that meet your specific requirements
Efficient Event Management
Our team manages proceedings seamlessly on the day of the event, ensuring buyers attend and that you meet them!
b2b Connect in numbers
489+
Conferences / Events
8,995+
Speakers
7
Countries
$44.5m+
Sponsorship revenue
214+
Trade delegations
74+
Roundtables
65,720+
b2b meetings
310,000+
Attendees
Meryem Sardogan
CEO & Founder
Meryem is a dynamic Commercial Director with 20+ years of successful experience in creating and implementing effective sales and marketing strategies for some of the largest business-to-business information providers in Europe and the GCC.
Rob Jones
Partner
Experienced in leading teams, developing content and editorial strategies and creating new product ideas, Rob has strong knowledge of the Middle East region. He has more than 25+ years' of experience as a journalist and editor in the UAE and the UK.
Katie Briggs
Director
Experienced Content Director with over 15+ years history of delivering revenue growth by leading the launch, development and rebrand of events. Katie has been a key stakeholder with P&L responsibility from the world’s largest exhibition companies to boutique event & media agencies.
Our Leadership
Brands we work with
Our team comprises elite media professionals with a wealth of experience. Having honed their skills with leading brands in the UAE and UK, each team member brings a strategic edge, coupled with visionary leadership and innovative direction. Trust in our expertise to elevate your brand’s narrative and strategy